Book review: Consumer tribes in tourism : contemporary perspectives on special-interest tourism / ed. by Ch. Pforr, R. Dowling, M. Volgger. – New York : Springer, 2021. – 268 p.

Yadova M.A., Yakimova E.V.

Abstract

Based on the ideas of M. Maffesoli and the concept of neotribalism, the book under review describes new forms of contemporary tourism. The complexity and diversity of tourist segments from the point of view of consumer neotribes are shown.

Keywords

mass consumption; special interest tourism; neotribalism, consumer tribes.

DOI: 10.31249/rsoc/2022.01.06

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