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5. Article summary: RODRIGUES C., SCHMIDT H.J. How the creative class co-creates a city’s brand identity: a qualitative study

Article summary: RODRIGUES C., SCHMIDT H.J. How the creative class co-creates a city’s brand identity: a qualitative study

Kazakova A.Yu.

Abstract

Keywords

territorial branding; urban identity; engagement; cobranding; stakeholder; creative class.

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